Visitor Impact Information

Overnight Visitors:	2019	2018	2017	2016	2015
Number of Overnight Business Visitors	2.4 million	2.4 million	2.4 million	2.6 million	2.6 million
Number of Overnight Pleasure Visitors	15.3 million	14.9 million	15 million	14.7 million	13.8 million
Total number of Denver Overnight	17.7 million	17.3 million	17.4 million	17.3 million	16.4 million

Total Spending - Overnight Visitors:	$6.0 billion	$5.6 billion	$5.6 billion	$5.3 billion	$5.0 billion
Accommodations	$1.94 billion	$1.74 billion	$1.7 billion	$1.58 billion	$1.51 billion
Eating/Drinking	$1.15 billion	$1.09 billion	$1.07 billion	$1.05 billion	$1.0 billion
Retail	$674 million	$660 million	$688 million	$660 million	$627 million
Transportation	$1.7 billion	$1.56 billion	$1.6 billion	$1.52 billion	$1.46 billion
Recreation	$537 million	$535 million	$536 million	$476 million	$437 million

Average No. Nights Spent in Denver:	3.0	3.0	2.8	3.0	3.3

Day Visitors:
Total Day Trips to Denver	14.2 million	14.1 million	14.3 million	14.2 million	12 million
Total Spending	$970 million	$919 million	$920 million	$908 million	$671 million

Average Daily Expenditure:
Business Traveler	$147	$146	$154	$145	$149
Marketable Traveler	$171	$166	$171	$142	$136
Visiting Friends/Relatives	$83	$82	$70	$69	$71

In 2019
Denver's image (what visitors thought of the city) has trended upward year over year. More than eight in 10 visitors agreed strongly that Denver is a place they would "really enjoy visiting again."

States Sending Overnight Leisure Visitors to Denver (in order)			Urban Areas Sending Overnight Leisure Visitors to Denver (in order)
California			Los Angeles
Texas			Albuquerque
Florida			Dallas/Ft. Worth
Illinois			New York City
Arizona			San Francisco
Nebraska			Chicago
Arizona			Tampa
Ohio			Salt Lake City
			Phoenix

Top Shopping/Entertainment			Top Attractions Visited - Paid
16th Street Mall			Denver Zoo
Denver Union Station			Buffalo Bill Museum & Grave
LoDo "Lower Downtown" Historic District			Colorado Rockies
Cherry Creek			Denver Botanic Gardens
Denver Pavilions			Denver Art Museum
Larimer Square			Denver Museum of Nature & Science/IMAX
Denver Premium Outlets			Colorado Railroad Museum
Outlets at Castle Rock			Denver Broncos
FlatIronCrossing Mall			Lakeside Amusement Park
Park Meadows Retail Resort			Downtown Aquarium
Belmar
Shops at Northfield/Stapleton

Source: 2019 Longwoods

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